Blog Description - A collection of media articles and tweets highlighting 1) the dangers of sun glare while driving, 2) the issue of shadowing due to urban development, and 3) random fun sun facts.

Blog Purpose and Disclaimer - This blog compiles and shares public interest stories in an effort to educate and raise awareness. Sources, credits and links are provided for articles and images, and it is my belief that this blog complies with the fair dealing exception in Canada's Copyright Act. However, if you wish your item removed, simply ask.

Cheers, Ralph Bouwmeester

Thursday, February 4, 2010

SunChips Solar Billboard

In early 2008, we were retained by BBDO (Toronto) to design a solar-powered billboard (actually a shadow-animated billboard) for a Frito-Lay SunChips ad campaign by Juniper Park.  The time-lapse video below shows the Sunchips Solar Billboard which was installed in Oakland California on Earth Day 2008 to mark the opening of the solar-powered SunChips plant in nearby Modesto.

View time-lapse video by clicking picture below.


Congratulations to Toronto ad agency Juniper Park, who on January 28, 2010, took home the 2009 Cassies Grand Prix for their SunChips ad campaign. You can read about it here.

Cheers, Ralph

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